Managing Your Reputation

By Jessica Merritt

Good reputation management is essential at every career stage. Professionals just starting out in high school or college, diving into a job search, growing as an established professional, or even operating a small business need a strong reputation to fuel career growth.

Consider these statistics that illustrate just how important reputation is to career development:

Your Online Reputation Matters
Colleges, employers, clients, even colleagues can and will perform online searches to learn more about any particular individual. And that's why it's essential that professionals at every career stage pay attention to online reputation management. As career recruiting, screening, and networking continues to grow online, a strong reputation will become more important than ever before.

The bottom line: employers, recruiters, colleges, and other interested parties are looking for positive signs of life online -- and an absence of negative content. And while most people would agree that they want to improve their online presence, few actually know the steps to take in order to get there. That's where ReputationManagement.com comes in.

Featured Reputation Management Guides
On ReputationManagement.com, you'll find a wealth of reputation management resources for every career stage. In each guide, you'll learn what professionals can do to remove negative reputation information and replace it with positive results. Plus, there's information on specific items each group should work on, such as highlighting volunteer work for students, or developing an online portfolio for job seekers. The website offers guides for:

These resources offer the ultimate guide to reputation management for each targeted career stage, including statistics, actionable advice, and links to tools and other resources that can be used to improve online reputation -- and ultimately, careers. Need a more general option? There's the Ultimate Guide to Reputation Management, which offers advice that anyone, at any career stage, can use.

Reputation Management 101 Resources
In addition to featured guides for specific career audiences, ReputationManagement.com offers an ongoing Reputation Management 101 series. In this series, readers can learn about basic concepts in reputation management -- and how they can take small steps to get started improving their online reputation. Important topics in this category include:

Using ReputationManagement.com Resources
ReputationManagement.com's guides are completely free, do not require registration, and can be used by all career services professionals. They are designed to assist people in managing their online reputation, and we encourage career services professionals to quote them, link to them, and pass the guides along to professionals who can benefit from them. ReputationManagement.com enjoys supporting professionals at every career stage, and we would love to answer questions and hear feedback. Simply contact us at jessica@reputationmanagement.com.


Jessica MerrittJessica Merritt is a reputation management expert and independent career cheerleader. She has been an online content professional and small business owner since 2007, and editor of ReputationManagement.com since 2013. Jessica can be reached at jessica@reputationmanagement.com.

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George Truell   on Tuesday 06/02/2015 at 12:04 PM

Terrific article Jessica, with a wealth of resources. Thank you for your efforts in this area, as it is often overlooked by job seekers.

Jim Peacock   on Wednesday 06/03/2015 at 12:52 PM

Great content rich article Jessica with lots of good tips on what I should be thinking about and what I can DO regarding my reputation management.

Lynn Friedman, Ph.D.   on Friday 06/12/2015 at 08:00 PM

This was a very helpful article! I am going to add the link to my google plus page!

Thank you, LVF

Paula Brand   on Thursday 06/18/2015 at 03:43 PM

Jessica, thanks for sharing this website. Amazingly, I did not know about it yet. I checked it out and I will definitely share it with others from now on.

Debbie Cogan   on Wednesday 08/12/2015 at 10:51 AM

Enjoyed the article Jessica and wondered if you would mind if we reprint it in our state newsletter to our membership in the Texas Career Development Association.

Melanie Reinersman   on Wednesday 08/12/2015 at 03:24 PM

Debbie - glad you found the article valuable. Yes, you may reprint this in the Texas CDA newsletter. Our reprint policy always permits state cda's reprints. Please use the correct citation: “The article, (Title of Article), by (Author), originally appeared in NCDA's web magazine, Career Convergence, at www.ncda.org. Copyright © [month/year]. Reprinted with permission.”
Melanie Reinersman
Career Convergence Editor.

James Reddin   on Monday 03/13/2017 at 03:43 PM

Great article and great sources. I'm in the similar industry and we can stress enough about the importance of actively managing online reputation. Your website also has some great guides.

Thanks for sharing.

Thank you
James Reddin

Disclaimer: The opinions expressed in the comments shown above are those of the individual comment authors and do not reflect the views or opinions of this organization.